Andreia Professional Partners with Sally Beauty to Expand Heritage Nail Expertise into the UK & Europe
Andreia Professional, Portugal’s leading colour specialist with over 35 years of industry expertise, has announced a strategic partnership with Sally Beauty and Salon Services to launch its highly acclaimed nail category across 423 stores in the UK, Ireland, and central Europe. This partnership will bring Andreia’s unique combination of innovative nail products, manufacturing excellence, and educational support to a broader market, empowering nail professionals and enthusiasts alike.
Founded in 1987, Andreia Professional has established itself as a leading brand in Portugal by combining cutting-edge manufacturing with deep expertise in nail care. This same dedication will support Sally Beauty and Salon Services customers, offering both classic and advanced formulas displayed in exclusive Andreia furniture customised for each store. Designed as a true destination for nail care, these curated displays showcase Andreia’s complete product range, transforming the in-store experience into an immersive, premium shopping environment. Additionally, the brand’s products will be available online across the UK and Europe.
The launch will feature Andreia’s key collections, including:
- Gel Polish – The original, white-bottled icon for durable, professional-grade colour with 4 weeks wear.
- True Pure – A vegan-friendly range, with no HEMA, combining performance with sustainability with 3 weeks wear.
- Hybrid Gel – A gel-finish nail polish designed for natural nails, offering long-lasting wear and easy removal, just like regular nail polish.
- Builder Gel – A low viscosity builder gel 3 in 1. With a special builder brush incorporated. Self-levelling and high resistance.
- Lab Range – Andreia’s advanced treatment line, meeting the needs of skilled nail professionals.
Paul McLintock, Andreia Professional’s Country Director for the UK & Ireland, commented, “Andreia Professional has a rich heritage of expertise in nails, and we are thrilled to bring this to Sally Beauty and Salon Services. Our partnership is a fantastic opportunity to showcase our quality products, while also providing the education and resources professionals need to succeed. We look forward to supporting Sally Beauty’s customers in creating exceptional results with Andreia’s trusted products.”
“We’re excited to introduce Andreia Professional to Sally Beauty and Salon Services, a brand that shares our dedication to empowering nail professionals with high-quality products and expert knowledge,” said Dara Goolsby, Senior Director of Marketing at Sally Europe. “This collaboration brings Andreia’s trusted, innovative nail solutions to our stores and online across Europe. Together, we are committed to supporting both professionals and beauty enthusiasts, with premium vegan, cruelty-free products to elevate their nail care experience.
Andreia Professional’s commitment to quality and education will ensure that Sally Beauty’s network of nail professionals’ benefits not only from the brand’s premier product lines but also from its dedication to training and ongoing support.”
